A note from Blaire Kotsikopoulos, Arcbound’s VP of Client Services
In nearly a decade and a half of client services work, I’ve discovered that our most extraordinary successes often stem from something quite nuanced: the art of true partnership. Bryan usually shares these insights with you, but today I’m stepping in to reveal what I’ve observed courtside about what makes our collaborations truly exceptional.
Let’s explore five essential ways you can participate in your own success—plus a bonus tip that might surprise you.
1. Trust the Process
The foundation of any successful partnership is trust. When clients trust our expertise and processes, we can focus on what we do best: crafting and executing strategies that amplify their thought leadership. Remember, we’re building something substantial together; that’s a marathon, not a sprint. Your trust enables us to make strategic decisions that serve your long-term vision.
2. Embrace Flexibility
In the dynamic world of content creation and personal branding, flexibility is invaluable. Sometimes schedules shift, priorities evolve, or circumstances require discretion. When clients grant us the latitude to experiment and adapt, it’s a gift to both parties. This flexibility allows us to seize opportunities, pivot when necessary, and maintain momentum even when the unexpected occurs.
3. Use the Platforms as Intended
Here’s a crucial insight about platforms like LinkedIn: they’re designed primarily for networking, not broadcasting. The algorithm learns about you through your engagement—following peers, commenting on relevant content, and participating in meaningful discussions. At minimum, engage with comments on your own posts! This interaction signals to the platform that you’re an active, engaged community member, which enhances your content’s visibility and impact.
4. Align Your Arrow
An essential truth: content isn’t your brand—it’s one element activating your brand. Meanwhile, your brand encompasses everything that touches people, from your professional interactions to your market presence. Your real-world impact significantly influences how receptive people are to your message. When your actions align with your content, it creates a compelling narrative that resonates with your audience.
5. Maintain Clear Communication
Regular, transparent communication keeps our partnership running smoothly. Whether it’s feedback on content direction or updates about industry developments, keeping those channels open ensures we’re always aligned with your goals and market realities.
Bonus Tip: Provide a Plethora of Rich Media
Here’s something that might surprise you: when it comes to media assets—professional photos, relevant images, or supporting materials—provide more than you think we need! Having a stocked library of authentic, high-quality media allows us to create more engaging, personal content that truly represents your brand.
A Final Thought
While we take our work seriously, it’s content creation, not brain surgery. We’re here to help you share your expertise and insights in a way that engages your audience and advances your professional goals. The most successful partnerships fall into the sweet spot between strategic rigor and creative flexibility.
I’d love to hear your thoughts on these insights. How can we help you implement these principles more effectively in your thought leadership journey?
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P.S. Your account team is always available to discuss how we can better support your success. Don’t hesitate to reach out with questions or ideas.
The Journey of Authorship with Rohit Bhargava
Before I sign off, I’m thrilled to share an exceptional opportunity for our community. On November 4th at 2:00 PM ET/11:00 AM PT, we’re hosting bestselling author Rohit Bhargava for an intimate discussion about the evolving landscape of authorship.
Having navigated self-publishing, hybrid, and traditional publishing models himself, Rohit brings a wealth of practical insight about building authority through the written word.
This isn’t just another publishing talk—Rohit will share his tested, non-traditional approaches to marketing, achieving bestseller status, and promoting books effectively. Whether you’re contemplating your first book or planning your next one, this session promises to be both illuminating and actionable.