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Jeff Gothelf

Jeff teaches executive teams how to improve humility and learning to create an agile culture for continuous improvement.

Jeff believes humility and learning are in short supply. To improve that, he teaches executives and teams — through advising, workshops, keynotes, coaching & books — to focus on their customers, learn from mistakes and create an agile culture that continuously improves their products and services and the way they work.

More recently he’s codified the principles of modern product development and applied them to building a platform of thought leadership and recognized expertise. He captures this approach in his latest book, Forever Employable.

He’s excited to partner with executives and companies looking to improve not only their products but the culture that builds them.

Areas of Expertise

  • UX Design
  • OKRs
  • Product Strategy
  • Design Thinking
  • Digital Transformation
  • Career


  • Keynote Speaker

Jeff Gothelf in Action

Lean, Agile, & Design Thinking

The Power of Storytelling

Innovation & Design for Team Building


Lean vs. Agile vs. Design Thinking: What You Really Need to Know to Build High-Performing Digital Product Teams

This short, tactical book reconciles the perceived differences in Lean Startup, Design Thinking, and Agile software development and the values that underpin their methods.

In today’s software-driven business landscape, companies face a multitude of processes and methodologies competing for their product teams’ attention. This book helps bridge the perceived gaps between Lean Startup, Design Thinking, and Agile software development by emphasizing the shared values underlying these approaches. Drawing on his extensive experience as a team leader and coach, Jeff offers practical tools applicable to product managers, software engineers, designers, and team leaders in various organizations, from startups to enterprises.


Lean UX: Designing Great Products with Agile Teams

In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management.

Lean UX, the leading approach for digital product teams, combines human-centric design, agile methods, and business acumen. This book shifts the focus to the product experience rather than deliverables, providing tactics for integrating user experience design, product discovery, agile methods, and product management. This guide helps drive design through short, iterative cycles, enabling businesses and users to determine the most effective solutions. It offers practical tools such as the Lean UX Canvas, customer-centric success criteria, and strategies to incorporate design work in every sprint, facilitating the adoption of Lean UX principles within teams.


Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.

New software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders, and it requires a complete rethinking of the way we organize and manage work. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Sense and Respond provides insight into how successful companies operate, highlighting the new mindset and skills needed to lead and manage them, and to continuously innovate within them to sense and respond to customer listening, assessment, and response.


Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

"Forever Employable" provides a practical guide to building a foundation based on your expertise, ensuring lifelong employability, and creating a sustainable stream of income and community.

Jeff Gothelf, a recognized expert, consultant, author, and public speaker, shares his personal journey and insights in this practical book on achieving lasting employability. By building a strong personal brand and leveraging expertise, Gothelf provides a step-by-step guide to becoming Forever Employable. Through anecdotes, case studies, and actionable tips, readers learn how to create valuable content, establish credentials, and cultivate a thriving community, ensuring a continuous stream of income and professional opportunities. Forever Employable equips individuals with the tools to navigate industry changes, reduce stress, and consistently advance in their careers, emphasizing the importance of building a sustainable platform for long-term success.


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