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Josh Seiden

Josh helps clients launch new products and services, and helps them create more agile, entrepreneurial organizations.

Josh is a designer, strategy consultant, coach, author, and highly sought-after speaker. He has spoken at conferences around the world and teaches workshops in Agile and Lean methods for product teams and Digital Transformation for large organizations. Josh is also an entrepreneur and was a co-founder of Neo, the pioneering digital product agency, a co-founder and past President of IxDA, the global design organization with more than 100,000 members worldwide, and is currently the co-founder of Sense & Respond Press, a publishing startup that publishes short, practical, and beautiful books on innovation, digital transformation, and product management.

Areas of Expertise

  • UX Design
  • OKRs
  • Product Strategy
  • Design Thinking
  • Digital Transformation


  • Keynote Speaker

Josh Seiden in Action

Outcomes over output

Products, Behaviours & Outcomes

The Innovation Engine with Josh Seiden


Outcomes Over Output: Why customer behavior is the key metric for business success

This practical guide helps teams utilize outcomes by addressing MVPs and OKRs to direct their work.

In today’s service and software driven world, setting project goals can be challenging. Instead of focusing on building features that may not create value, teams need clear, achievable outcomes. This practical guide emphasizes the importance of using outcome-based goals to drive team work, providing insights on creating focus, alignment, and customer-centricity. With endorsements from industry leaders, this book offers valuable strategies for navigating the complexities of goal-setting in a digital landscape.


Lean UX: Designing Great Products with Agile Teams

This book provides tactics for integrating UX design, product discovery, agile methods, and product management to enhance product experience rather than deliverables.

The third edition of the award-winning book “Lean UX” by Jeff Gothelf and Josh Seiden introduces the leading approach for digital product teams by combining human-centric design, agile methodologies, and business acumen. This guide emphasizes the product experience over deliverables, providing tactics for integrating user experience design, product discovery, and agile methods. With a focus on short, iterative cycles, it helps teams assess what works best for businesses and users, offering tools like the Lean UX Canvas and techniques to incorporate design work into every sprint. It also highlights the importance of clear customer-centric success criteria and the role of designers on agile teams, enabling teams to drive positive change.


Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

"Sense and Respond" vividly shows how expert companies and founders operate in the global Lean UX movement, exposing the mindset and skills needed to lead, manage, and continuously innovate in successful business.

New software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders, and it requires a complete rethinking of the way we organize and manage work. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Sense and Respond provides insight into how successful companies operate, highlighting the new mindset and skills needed to lead and manage them, and to continuously innovate within them to sense and respond to customer listening, assessment, and response.



Thank you for the wonderful talk. It was fantastic. Clear, concise, and actionable wisdom that I am sure a bunch of folks will take back to their companies and put into practice. Your delivery was super professional and pitch-perfect.

Jake Foster

CTO, Level Equity

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