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Nir Eyal

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business, appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, (acquired by Spotify) Product Hunt, Pantry, Kahoot!, (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea, and Pana.

Areas of Expertise

  • Habit Forming Products
  • Becoming Indistractable


  • Podcast Guest
    Keynote Speaker

Nir Eyal in Action

Learn Timeboxing: A Technique To Gain Focus

How To Stop Procrastinating With This Simple Method

Break Any Habit & Never Be Distracted!


What makes some technology so habit-forming?

MASTER YOUR MINDSET: What Is The Ten Minute Rule?


Indistractable: How to Control Your Attention and Choose Your Life

In "Indistractable", Nir Eyal reveals the hidden psychology driving us to distraction, and the answer isn't swearing off our devices.

In “Indistractable,” international bestselling author and behavioral design expert Nir Eyal, renowned for his work on making technology habit-forming, delves into the hidden psychology behind distractions and presents a four-step model to help readers become indistractable. Eyal challenges conventional wisdom, addressing the impact of company culture on workplace distractions, the true drivers of human behavior, and the importance of managing time and attention for personal relationships and raising children in an increasingly distracting world. Offering practical techniques, the book empowers readers to take control of their lives and live according to their true intentions.


Hooked: How to Build Habit-Forming Products

"Hooked" is based on Nir Eyal’s years of research, consulting, and practical experience for building better products by understanding how products influence our behavior.

In his book “Hooked,” Nir presents the Hook Model, a four-step process used by successful companies to create habit-forming products that engage users repeatedly. Drawing from his research and practical experience, Eyal offers practical insights and actionable steps for product managers, designers, marketers, and start-up founders, showcasing examples from popular products like the iPhone, Twitter, and Pinterest. This book serves as a valuable guide for understanding how products influence user behavior and building products that users love.



The most high bandwidth, high octane and valuable presentation I have ever seen on this subject. Thank you so much.

Rory Sutherland

Vice-Chairman, Ogilvy & Mather

Nir Eyal’s Hook framework is grounded in best practices in behavioral economics, habit formation and the impact of technology. His workshop at RGA was engaging, enlightening and led to many new ideas for connecting with our clients’ customers. Even if you’ve read his new book Hooked, read all the articles on his blog, and watched every video – there’s still so much that you and your team will get out of Nir’s Hooked Workshop.

Judith Oppenheim

Research Director, R/GA

Our team did a workshop with Nir and left with dozens of new ideas of how to create healthy habits for our customers. We’d highly recommend the workshop for any startup that wants to build a truly engaging product or service.

Mike Lee

CEO, MyFitness Pal

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