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Design Questionnaire

Visual branding, web design, and web development are collaborative processes, and they require your involvement in all stages. Your visual branding and web designs will be more effective and streamlined if we know the right questions to ask you based on the following checklist.

Please remember to answer these questions based on the brand we are helping you build, not necessarily your specific preferences (though there will likely be a lot of overlap). For instance, if your favorite font is Comic Sans but you are tailoring your brand and messaging toward financial institutions, this font might not work. Instead, think about your audience and how you would like to come across to them, and we can find overlap between your preferences and the preferences of the recipients of your message.

If you are unsure about your preferences or style, please indicate that you need help and remember to be open minded for our team to provide professional guidance in these areas.

"*" indicates required fields

Do you already have visual brand guidelines?*
Do you have color preferences for your brand?*
For instance, if you are in the fintech space, you might want your brand to feel trustworthy, competent, high-end, etc. In contrast, if you are in the farming equipment industry, you might want your brand to feel rugged, tough, earthy, etc.
Select up to three of the following adjectives to describe how you want others to view your brand:*

All brands have different styles that evoke an array of emotions and feelings in those who are viewing them. The following are examples of websites that show the diversity of these different styles. Click on each one to see a full-page example:

Minimalist

Modern

Street

Corporate

Modern Corporate

Sophisticated

Alternative

Luxurious

Tech Forward

Fun / Graphical

Textured
Which of the website examples above most aligns with the visual style you would like for your brand?*

There are several types of logos that define different brands. They range from stylized words (aka wordmarks) to iconographical representations of your brand. Please see how logos are generally categorized below:

Which of the logo types are you most drawn toward? Select up to two:*
Do you have professional headshots that we can use?*
Do you have videos or other media that we need to be aware of for use in your visual branding (especially for website use):*
This helps us know both what to include on your website (if applicable) and how to craft your brand ethos generally.
If we are designing your website, what are the most important actions you want a user to perform when visiting the site?*

Welcome to Arcbound!

We transform industry leaders into influential brands.

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