Joey Cofone is the Co-Founder and CEO of Baronfig and an award-winning graphic designer based in New York City. His work has been featured in Fast Company, Bloomberg, New York Magazine, and Bon Appétit, among others. Joey is a 1st place winner of the American Institute of Graphic Arts biennial design competition, Command X. In 2015 he was named a top New Visual Artist and, separately, Wunderkind young designer, both by PRINT Magazine.

He holds a BFA in Graphic Design from the School of Visual Arts in New York City; he also spent four years pursuing a BA in Literature & Philosophy at Seton Hall University. Before launching Baronfig, he ran Joey Cofone Design, a small studio focused on creating brands for startups.

Joey strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.

In this episode, Joey and Bryan discuss:

  • The innate nature of creativity and how to maintain it as we age
  • Going against the grain and doing things your own way
  • Designing for yourself, not the many


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