Identify the Message Only You Can Own
Arcbound’s signature service transforms your expertise into a compelling brand foundation. Through our proprietary methodology, we uncover the message only you can own and provide the essential elements to establish your brand presence.
The Arc Launch process begins with a deep exploration of your unique perspective, expertise, and purpose. Through our guided discovery process, we identify where these elements intersect to create a custom brand position.
Our methodology focuses on three key elements:
- Uniqueness: What makes you distinctly different in approach and perspective
- Expertise: What you’re uniquely qualified to do based on experience and proven results
- Meaning: What drives you to make a difference and the deeper purpose behind your work
Where these elements converge, we discover your ownable message—the foundation for a brand that resonates authentically and positions you strategically.
The Arc Launch package provides everything you need to establish your brand foundation:
- Brand Strategy: A comprehensive articulation of your vision, mission, ownable message, audience, key content themes, and strategic positioning
- Content Strategy: Clear guidance on how to express your brand through various content formats and channels
- Visual Identity and Guidelines: A distinctive visual system including colors, typography, and optional logo/wordmark elements
- Website: A personal website that communicates your value, showcases your expertise, and converts visitors into opportunities.
Our guided process ensures we capture the essence of what makes you uniquely valuable:
- Kickoff: We establish goals and align on expectations for the process
- Discovery Sessions: Through structured conversations, we explore the inherent elements of your personal brand
- Strategy and Visual Identity Development: Our team synthesizes insights to craft your brand strategy and visual direction
- Presentation & Refinement: We present our findings and recommendations, then refine based on your feedback
- Website Development: We create your digital home—a reflection of your brand strategy, visual identity, work, and product and service offerings
- Final Delivery: You receive all elements of your brand foundation, ready for activation—along with your website
Throughout the process, you’ll work directly with Arcbound’s personal branding experts, designers, and web developers who guide you to clarity about what makes your brand distinctly valuable.
Client Journey:
Sean Magennis
Global executive and entrepreneur Sean Magennis tasked Arcbound with translating his diverse career spanning multiple businesses, peer leadership organizations, and international markets into a powerful personal brand. The outcome? A comprehensive brand strategy highlighting Sean’s unique ability to connect and develop business leaders.
Transform Your Expertise Into Influence
The Arc Launch package is the essential first step in your journey from accomplished professional to influential brand. It provides the strategic foundation that all other brand activities build upon.
Ready to discover the message only you can own? Connect with our team to begin your transformation.